The news continues to be a Debbie Downer in regards to the future of real estate, because fear gets people's attention, it drives people to click on articles and sell ad revenue. Every year over the last 7 I have been in real estate, I have heard the news predict the "demise" of housing, and impending crashes, bubble pop's, corrections, etc. However, so far, it hasn't happened!

Let's take a look at the data to support why not!

• Strong Demand from Gen Z Buyers: Gen Z, currently aged 12-27, is showing a strong interest in homeownership. At age 25, a higher percentage of Gen Z individuals own homes compared to Millennials and Gen X at the same age. With 69 million Gen Z members in the U.S., this demographic is set to drive demand for the next decade.
• Limited Builder Activity: Since the 2008 financial crisis, builders have not returned to pre-crisis levels of construction. This lack of expansion in new housing has contributed to a persistent shortage in supply.
• Decreasing Inventory: In Wisconsin, inventory has been trending downward over the past seven years. This reduction in available homes further intensifies competition among buyers.
• High Competition: The combination of strong demand and limited supply naturally leads to greater competition, driving prices higher.
• Resilient Buyer Demand: Even when mortgage rates rose to 8%, buyer demand remained strong, and prices did not fall in Wisconsin. This resilience suggests that buyers are motivated despite higher borrowing costs.
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Given these factors, I am confident that home prices will continue to rise over the next five years, especially if mortgage rates decrease to below 6%.

Questions? As always, you can call or text me at 414-488-0438